On the other side, Disrupting the Game also offers practical advice for business-minded folk who'd like to learn from Fils-Aimé's success story. 'Nintendo never planned for me to do all of those fun things and to be part of all those fun videos.' The primary autobiographical layer runs through the 'Bronx to the top of Nintendo' story, including Fils-Aimé's New York childhood, schooling, notable roles at companies, and the work that's filled his days since he left the Japanese publisher in 2019. Like Fils-Aimé himself, whose public persona of ebullient, meme-worthy pitchman often belied his sales and marketing business strengths, the book has two speeds. But as Disrupting the Game: From the Bronx to the Top of Nintendo, his new book, reveals, the conscious construction of that line came to reflect the rebirth that was at hand under the former Nintendo of America president's leadership. At the time, we simply saw a bold and brash new attitude from the traditionally reserved company. Reggie Fils-Aimé's unforgettable introduction at Nintendo's E3 2004 showcase marked a turning point for the famed console maker. I'm about kicking ass, I'm about taking names, and we're about making games.' Reggie Fils-Aime stands in front of a large poster for the Nintendo Switch console.
